Survey of 176 birth control pill users 92% pack type is either 3-row or 4-row formation
(This reflected on UI development. See below)
I have a hard time taking it at the same time everyday. Being a full time student with a part time job, life is crazy! I am constantly having to take two at once to make up for missed pills. I don't think this can be healthy.
- Student, 21 (from target-user survey)
User testing has been integrated in every step of app development, from Low-fi wireframe to Hi-fi prototype
The version combined with calendar and 4-row pill format – 80% of users find it easy to track with a similarity of the pack they’re using.